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The Latest Product updates

What’s new in Mailchimp

This batch of updates is all about making it easier for you to connect with customers. Check out new templates, new ways to optimize content, and new ease-of-use improvements.

Try new features now

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CUSTOMIZABLE POPUP FORMS

Grow your email & SMS lists with high-quality leads

Use custom popup forms to collect signups, gather customer data, and send personalized messaging that can help you drive results.

Discover forms

EMAIL TEMPLATES

Create marketing moments with new templates for more holidays

Paid users have even more options with templates for their regions: Pride and Juneteenth in the US, London Fashion Week for the UK, and Winter Sales for Australia.

Explore the template library

Latest product updates and enhancements

AUDIENCE

Check out better filters on the All Contacts page

A new set of Quick Filter options make it easier to filter your list by segments, subscription status, and other tags.

Learn about audience management

AUTOMATIONS

Share updates from your blog with a new PBJ

Keep your contacts in the loop using a new pre-built journey that sends an email when you update your blog’s RSS feed. Available to all paid plans.

Discover Customer Journey Builder

Other Enhancements May 2025

  • Easier popup forms

    Enjoy several updates to the popup forms builder that make it easier and more intuitive to use.

  • Mobile toggle views

    Switch between mobile and desktop views when you’re designing emails—so they’ll look good across devices.

*Disclaimers

  1. SMS Marketing: SMS is available as an add-on to paid plans in select countries. Application and agreement to terms is required before purchasing credits. Messages can only be delivered to contacts in the country selected. Australia messaging available only for contacts with +61 country code. SMS credits are added to your account after purchase and approval. Credits are issued monthly and unused credits expire and do not roll over. MMS only available for Standard and Premium plans sending to US and Canada contacts. Pricing varies. Click here for details.
  2. Availability of features and functionality varies by paid plan type. For details, view Mailchimp plans and pricing.